On April 10, 2013, Mass Appeal was revived when a group of investors, including American rapper Nas, decided to relaunch and expand the Mass Appeal brand. In 2013 Mass Appeal relaunched and resumed print with Earl Sweatshirt and Blake Anderson on the cover of Issue 52. Mass Appeal launched a spin-off called Missbehave in 2006 that suspended publication in 2008. the Rugged Man, Matt Goias, Mister Cartoon, Estevan Oriol and Reas.
The magazine was started by Patrick Elasik (deceased) and Adrian Moeller and included columnists such as R.A. It often provided coverage of young artists and performers that contributed to and shaped contemporary hip-hop culture. Initially, it covered a wide variety of pop culture topics such as graffiti culture, hip hop music, video games, cars and movies. Mass Appeal published the first issue of Mass Appeal magazine in 1996.
The company was founded in 1996 as a graffiti fanzine and since has grown to encompass a magazine, website, film, television, music label and creative agency. The name originates from the Gang Starr song 'Mass Appeal' from the album Hard to Earn. Mass Appeal is an American media and content company based in New York City.
